What is GEO?
GEO means Generative Engine Optimization: making sure AI answer engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews) mention your business when people ask questions your customers ask.
Classic SEO still matters for Google blue links. GEO asks a different question: when someone asks an AI for a recommendation, do you show up?
Start by tracking a few real questions, reading the answers, then fixing pages AI trusts (clear FAQs, llms.txt, honest facts).
Check your visibility